Get your free ad space in our free Directory for Fiber Artists

Get your free ad space in our free Directory for Fiber Artists

At tinyStudio we have been looking for ways to help support our community and especially those who have lost sales (and stash enhancement opportunities) as Fiber Events around the world are cancelled due to Covid-19 As one way we think we can help, we are creating a definitive directory of vendors: fiber producers and suppliers, yarn dyers, tool makers, and teachers. The goal is to get everyone listed in one place, as a resource for buyers to shop online. This

Fundamental Issues with Marketing

Fundamental Issues with Marketing

This is a post a little bit away from my usual, however there is this THING I have been grappling with for some months now, and I am finally starting to see the light! The THING is marketing. It is something I have always struggled with, I love to make things, to share things, I am hopeless at selling anything.. in fact my default behaviour usually ends up with me giving things away or seriously underpricing. It was a blessing

Branding for Fiber Artists

Branding… we hear about it all the time right? In some ways its kinda frowned upon, ‘branding’ is often viewed as something utterly commercial, you pay for the name on the product, buying into the image associated with the ‘brand’, which is often considered a bit, well, shallow, and a waste of money when you can get the same thing for half the price ‘without’ that well known logo on it.. Thats one side of branding. Serious commercialism. Major advertising