fbpx

Fundamental Issues with Marketing

Fundamental Issues with Marketing

This is a post a little bit away from my usual, however there is this THING I have been grappling with for some months now, and I am finally starting to see the light! The THING is marketing. It is something I have always struggled with, I love to make things, to share things, I am hopeless at selling anything.. in fact my default behaviour usually ends up with me giving things away or seriously underpricing. It was a blessing

Branding for Fiber Artists

Branding… we hear about it all the time right? In some ways its kinda frowned upon, ‘branding’ is often viewed as something utterly commercial, you pay for the name on the product, buying into the image associated with the ‘brand’, which is often considered a bit, well, shallow, and a waste of money when you can get the same thing for half the price ‘without’ that well known logo on it.. Thats one side of branding. Serious commercialism. Major advertising